What B2B Leaders Must Do for True Digital Transformation

This content was created by the speakers of this event.
MIT SMR Connections
MIT SMR Connections is the custom content creation unit within MIT Sloan Management Review.
Learn More
When it comes to achieving genuine digital transformation, many B2B companies still have a long way to go.
In this one-hour webinar, Thomas Lah and J.B. Wood, coauthors of the just-published book Digital Hesitation: Why B2B Companies Aren’t Reaching Their Full Digital Potential, explain what lagging organizations must do to catch up. Along with moderator Julia King, they discuss:
About the Authors
Thomas Lah is executive director and executive vice president of the Technology & Services Association (TSIA). J.B. Wood is president and CEO of the TSIA. Moderator Julia King is a business and technology journalist.
This post was originally published on this site - UniAspect assumes no responsibility or liability for any errors or omissions in the content of this article. The information contained in this article is provided on an "as is" basis with no guarantees of completeness, accuracy, usefulness or timeliness and without any warranties of any kind, express or implied.