Digital transformation is not a thing or software that you can buy and plug in to your organization. It is a multi-facet ongoing process of changing the way you do business. It requires foundational investment in skills, employees, projects, vendors and infrastructure.
In this new and exciting technological era, it is hard to distinguish between investments you need to make ahead of the market and investments that must be in sync with market readiness.
As an executive, it’s easy to get caught up in the early stages of radical technological change and think about ways to dominate a new market. It makes sense to invest ahead of the curve when we know what the future holds.
However, with digital transformation, there is a lot unknown. We must do our due diligence and explore all options before making any grand decisions - only then will the true shape of things come into focus.
