Finding Transformation Opportunities with Generative AI

In this session, we investigate opportunities to use GenAI to transform existing ways of doing business, either radically or incrementally.
About the Authors
George Westerman is a senior lecturer at the MIT Sloan School of Management, a pioneering researcher on digital transformation, and coauthor of Leading Digital: Turning Technology Into Business Transformation. Noémie Ellezam is chief digital strategy officer in the Group Innovation Division at Société Générale. Abbie Lundberg is editor in chief at MIT Sloan Management Review
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