Why Companies Struggle to Define Their Digital Transformation Objectives
A digital transformation is a major change in every aspect of a business. As a fairly new demand many businesses are facing, organizations often struggle with defining their digital transformation objects and goals. In addition, business leaders face challenges measuring successes of digital business transformation efforts, since they demand complex, multi-touch change throughout the entire organization.
- Lack of a clear vision or strategy: Many companies struggle with defining their digital transformation objectives because they do not have a clear vision or strategy for what they want to achieve. This can lead to confusion and a lack of focus, making it difficult to determine the right goals and priorities.
- Complexity of digital transformation: Digital transformation involves many different aspects of a business, including processes, technologies, and organizational structures. This complexity can make it difficult to identify the specific objectives that need to be addressed and how they fit into the larger picture.
- Limited experience with digital transformation: Many companies may be new to digital transformation or may not have a lot of experience with it. This lack of experience can make it difficult to understand the challenges and opportunities that come with it, as well as how to effectively plan and execute a digital transformation initiative.
Your digital transformation can be defined as everything between point A and point B. Point A is where you are at. You might be facing challenges generating revenue. You could be losing market-share and your competitive advantage. You might be facing new challenges due to emerging technology demands of your industry. Point B is where you’re headed. You are an organization equipped for success in today’s digital age.
Digital transformation isn’t the end goal. It’s everything in between. It’s the entire process of change that gets you to a point where your success is sustainable, and your infrastructure supports strong growth for the long-term.
According to Gartner, 72% of digital transformation programs accelerated in response to pandemic demands, but most are still optimizing existing services and programs. This delivers clear benefits, such as cost savings and increased transparency, but often, this short-term progress is confused with maturity.
As you launch your digital transformation efforts, the first thing that needs to be done is an analysis of your current state to properly understand key areas that need improvements made. A gap analyses will help to identify your organization’s current maturity level in a digital transformation journey, so you have guidance on where to focus efforts.
Your digital business transformation strategy should be architected ahead of time, with your competitive advantage in mind for optimal positioning in the future state. Devising a well analyzed and planned digital transformation strategy will help you fill the gaps between point A and point B. You cannot move forward without first obtaining a solid understanding of your business’s current state of digital maturity.
By working with a digital transformation partner, you ensure your transformation strategy is set up thoroughly and correctly from the start. We work to help you determine key areas that need improvement, so you aren’t wasting valuable time and resources within your organization. We will analyze your current state and help you define attainable, realistic, growth-oriented objectives.
Then, once we have the foundation, we can define the gap between where you’re at and where you need to be and can create a plan of action. This is your digital transformation journey.
When companies move forward with a digital transformation executed internally, they often fail. A digital transformation requires large changes across multiple aspects of the business, and really stretches a business to think, operate and evaluate in ways much different than ever before.
When companies attempt to take on digital transformation efforts, they often treat it as they would a traditional business change management initiative. This will lead to failure, as traditional change drives will fall short when it comes to driving the major changes needed in a successful digital transformation. Working with our team of experts, you will see long-term success and digital growth in your organization. We will make sure all steps are followed to help best identify your strategy in this digital economy.