The COVID-19 pandemic has shown businesses that transformation is not a one-and-done event. Companies bent on success must innovate by continually adapting to a volatile and uncertain environment. Organizations that merely attempt to weather the storm until things go back to normal miss an opportunity to thrive.

Please join MIT SMR authors Gerald C. Kane, Rich Nanda, and Anh Phillips, coauthors of the new book The Transformation Myth, as they offer a framework and tools for navigating this perpetually challenging business landscape. They’ll outline the traits and principles essential for adapting to disruption and share real-world examples from companies featured in their book, such as Anthem, Fanatics, and Hilton.

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