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See the latest news, press releases, trending topics, stories from across the digital transformation industry and leading publications, as well as recent press highlights

The Event-Driven Data Layer: Unifying Analytics and Development Teams

One common way of implementing tags through Adobe Launch is using a data layer, which is a JSON object (key/value…
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Perficient Achieves Government Specialization Distinction with Pegasystems

Perficient is excited to announce that we have earned the Government Specialization Distinction (Americas) in the new Pega Partners program.…
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Helping Knowledge Workers Be More Productive

The term “knowledge worker” was first coined by Peter Drucker in his book, The Landmarks of Tomorrow (1959). Drucker defined knowledge…
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Our Guide to the Spring 2024 Issue

subscribe-icon Subscribe Share Who Profits the Most From Generative AI? Kartik Hosanagar and Ramayya Krishnan Key Insight: A breakdown of…
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AI (Artificial Intelligence) Powered Product People

Have you ever wondered how artificial intelligence can transform not only our lives but also our professions? As someone passionate…
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Achieving New Heights in Healthcare Marketing With Salesforce Marketing Cloud Personalization

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers…
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Maintaining Your Adobe Launch Implementation

Adobe Launch is a valuable tool to help you manage the tags placed across your website, including Facebook, Pinterest, and…
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It’s Time To Update Your Data Lake Ingestion Strategy

If you built your data lake in the last 5-7 years, you probably are ingesting data into the data lake…
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Perficient Included in Forrester’s The Adobe Services Landscape

In a dynamic digital landscape, choosing the right provider among the Adobe services landscape is paramount for businesses seeking to…
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