Murtuza Mirza

Founder & Managing Director | UniAspect Digital
THE "GROWTH WHISPERER" for Fortune 500 companies that need to innovate, out-perform and over-deliver without sacrificing the fundamentals of great business. Singular ability to identify the root cause of growth impediments and successfully eliminate them through advanced applications and analytics, restructuring core operations, and taking a new approach to strategic partnerships and alliances.


Murtuza is the Founder and Managing Director of UniAspect Digital, a company that specialized in helping organizations achieve operational excellence and drive growth through digital business transformation.

Professional Experience: 

Murtuza has been a trusted advisor and seasoned negotiator in the digital business transformation space for over two decades. He has helped clients accelerate growth in their core businesses, expand into new categories, channels, and geographic locations, design innovative business models, and even bring underperforming organizations back from the brink. Murtuza has a wealth of experience in positioning, designing, and implementing enterprise-wide, analytics-based problem-solving solutions for distinguished Fortune 100 engagements. His areas of expertise include organizational change, business process reengineering, sourcing strategy, transaction development, and vendor governance. He is a skilled negotiator and has a proven track record of helping clients achieve their business goals. Murtuza works with senior leadership teams all over the world, including in North America, Europe, and Asia.


In addition to his technical expertise, Murtuza is a compassionate and client-focused leader who is dedicated to building positive, inclusive cultures within organizations. He is also known for his ability to bring a bit of frivolity to even the most stressful of situations. Murtuza is committed to supporting the growth and development of his team members and has a proven track record of helping clients achieve their business goals through effective leadership and communication.

Education and Expertise: 

Murtuza holds an MBA in International Business and a Postgraduate Program in Artificial Intelligence, Machine Learning, and Business Applications from the Texas McCombs School of Business at UT Austin. This education, combined with his extensive experience in business and technology, has equipped him with the necessary skills to effectively address challenges in a variety of sectors, including finance, manufacturing, oil and gas, retail, and more, with a particular focus on consumer industries.

Community Involvement: 

In addition to his professional achievements, Murtuza is deeply committed to giving back to his community and making a positive impact on the world. He regularly volunteers his time and resources to support a variety of charitable causes and is always seeking ways to use his skills and experience to make a difference.

Personal Life: 

When he is not occupied with his clients, Murtuza can be found at home in Austin, TX with his lovely wife and beautiful daughter. In his free time, he enjoys staying active and reading. Murtuza is also an avid fan of international cuisine and loves trying new restaurants and recipes.

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Check out Murtuza Mirza's latest Blog entries

Why Can't Companies Get Digital Transformation Right?

Discover the key human factors that are leading to digital transformation failure in companies. From lack of executive sponsorship to resistance to change and inadequate technology infrastructure, learn why companies are struggling to get digital transformation right.
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The Top 4 Reasons Why Change Management Fails

Even with so many available resources three-quarters of change initiatives fail. Pursuing organizational change management is tricky and requires the finest business acumen and practical solutions for successful implementation.
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How Long Does Digital Transformation Take? And Is That The Right Question To Be Asking?

Organizations must recognize that digital transformation is an ongoing process and not a destination that can be reached and forgotten. Discover the importance of defining outcomes, taking a phased approach, and making a cultural shift for a successful digital transformation journey.
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Get Ahead Of The Competition: Take The Digital Transformation Quiz

Take the Digital Transformation Quiz and find out how confident your organization is in delivering a seamless customer experience across all channels. Evaluate your success metrics, data gathering strategies, approach to innovation and technology adoption, and data privacy and security measures.
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4 Signs Your Digital Transformation is Failing

Digital transformation is an ongoing process that requires investment in time, skills, projects, and infrastructure. It requires excellent management of people, processes, and technology. Organizations that fail to find the fine balance between the three are bound for failed in digital transformation.
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Why Your Company Needs the Expertise of a Digital Transformation Consultant

A digital transformation expert can help your company stay ahead of the competition and achieve its goals. Hire a DX consultant to maximize the benefits of technology, co-create solutions, enhance customer experience, and shape digital-led transformation strategies.
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