Murtuza Mirza

Founder & Managing Director | UniAspect Digital
THE "GROWTH WHISPERER" for Fortune 500 companies that need to innovate, out-perform and over-deliver without sacrificing the fundamentals of great business. Singular ability to identify the root cause of growth impediments and successfully eliminate them through advanced applications and analytics, restructuring core operations, and taking a new approach to strategic partnerships and alliances.


Murtuza is the Founder and Managing Director of UniAspect Digital, a company that specialized in helping organizations achieve operational excellence and drive growth through digital business transformation.

Professional Experience: 

Murtuza has been a trusted advisor and seasoned negotiator in the digital business transformation space for over two decades. He has helped clients accelerate growth in their core businesses, expand into new categories, channels, and geographic locations, design innovative business models, and even bring underperforming organizations back from the brink. Murtuza has a wealth of experience in positioning, designing, and implementing enterprise-wide, analytics-based problem-solving solutions for distinguished Fortune 100 engagements. His areas of expertise include organizational change, business process reengineering, sourcing strategy, transaction development, and vendor governance. He is a skilled negotiator and has a proven track record of helping clients achieve their business goals. Murtuza works with senior leadership teams all over the world, including in North America, Europe, and Asia.


In addition to his technical expertise, Murtuza is a compassionate and client-focused leader who is dedicated to building positive, inclusive cultures within organizations. He is also known for his ability to bring a bit of frivolity to even the most stressful of situations. Murtuza is committed to supporting the growth and development of his team members and has a proven track record of helping clients achieve their business goals through effective leadership and communication.

Education and Expertise: 

Murtuza holds an MBA in International Business and a Postgraduate Program in Artificial Intelligence, Machine Learning, and Business Applications from the Texas McCombs School of Business at UT Austin. This education, combined with his extensive experience in business and technology, has equipped him with the necessary skills to effectively address challenges in a variety of sectors, including finance, manufacturing, oil and gas, retail, and more, with a particular focus on consumer industries.

Community Involvement: 

In addition to his professional achievements, Murtuza is deeply committed to giving back to his community and making a positive impact on the world. He regularly volunteers his time and resources to support a variety of charitable causes and is always seeking ways to use his skills and experience to make a difference.

Personal Life: 

When he is not occupied with his clients, Murtuza can be found at home in Austin, TX with his lovely wife and beautiful daughter. In his free time, he enjoys staying active and reading. Murtuza is also an avid fan of international cuisine and loves trying new restaurants and recipes.

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Check out Murtuza Mirza's latest Blog entries

Unlock the Power of Digital Culture

Discover how the power of digital culture can transform your organization. Learn about digital cultural touch points, cross-functional collaboration, and how a strong digital culture can increase efficiency and spur innovation.
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Prioritize Efficiency with Business Process Optimization: A Key to Success

Discover the power of Business Process Optimization (BPO) for achieving efficiency and driving business growth. This comprehensive article explores the importance of BPO, and its benefits in terms of agility, cost reduction, and enhanced connectivity, along with strategies and practical tips to foster a culture of continuous improvement.
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Redefining Digital Experiences: Managing Customer Journeys

Dive into the transformative concept of digital customer journeys. Learn about their profound impact on customer engagement, satisfaction, and loyalty in the modern business landscape and how personalization and strategic planning can revolutionize customer experiences.
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A Deep Dive into Value Chain Analytics

Discover the transformative potential of Value Chain Analytics (VCA) for modern businesses in this comprehensive guide. Explore how VCA drives operational efficiency, strategic innovation, and customer-centricity, all fuelled by data-driven insights.
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Strategizing Smart Digital Procurement Solutions

Explore the future of procurement in this comprehensive analysis, which delves into the importance of digital tech and improved supplier relationships in revolutionizing procurement and transforming supply chains.
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Staying Ahead of Outage Impact with Digital Strategy

Even with sophisticated technologies, companies are still losing a considerable amount of money due to business outages. Discover how integrating advanced digital strategies can revolutionize your defense against costly system failures and keep your business operation smooth.
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